This evening I read Tina Gordon’s article in Associations Now. Tina highlights why a Gen X association leader and a small association may be a good fit for each other. Many of the GenX traits that Tina identifies would also benefit large associations such as quickly adapting and making immediate impact. Having only worked for two large national associations, here are some reasons why working for a large association may also be positive for GenXers.
Salesmanship- Working for a large association requires that you learn salesmanship. Having good ideas is not enough. You must be able to sell your ideas across departments, divisions and different layers of staff and volunteer leadership. You become more diplomatic and a better presenter.
Peer Interaction- It is a valuable experience being able to bounce ideas and viewpoints off of individuals from your own age group. Gen Xers (and more so GenYers) think and process information collectively using technology as a trusted asset. Friendships gained are a nice bonus.
Project Management- This goes along with Gen Xers tendency to enjoy team projects. A large association presents individuals with many opportunities to participate in very large and rewarding projects including corporate branding, association management software installations, content management systems installations and major website overhauls. You can do all of these projects at a small association, but the scale will be much smaller and you will not be managing/leading multiple team members.
Toys- It is probably a generalization, but larger associations may have more expendable cash flows. This lets them be very willing to purchase a myriad of exciting new technology including video production equipment, SharePoint applications, high resolution monitors, assorted software and high end computer workstations. Ask, and within reason, you will often times receive. You get to stay on the cutting edge of new technology and use it to improve or create new member benefits.
Prestige- It sounds impressive to say you held a rewarding position at a very large and well known association. Future employers will have heard of some of the projects you led or were involved with.
Intangibles- Many large associations have committed budgets for employee professional development. Take advantage of it, whether that be getting a Masters degree or higher or attending courses and conferences. There is also a feeling of safety that exists in larger associations. It is difficult to go from over 100,000 members to zero in any short amount of time. The benefits and pay structures may also be better at a larger association.
Opportunities exist in both large and small associations for GenX.