Generation X- Why Work for a Large Organization

This evening I read Tina Gordon’s article in Associations Now.  Tina highlights why a Gen X association leader and a small association may be a good fit for each other.  Many of the GenX traits that Tina identifies would also benefit large associations such as quickly adapting and making immediate impact.  Having only worked for two large [...]

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Branding

I am part of a branding team at work.  We are developing clean, minimalist, memorable and unified images and ad copy.  One of the team members found this funny video of Microsoft dirtying up Apple’s beautiful iPod brand.  It was very appropriate considering our project.
http://www.youtube.com/watch?v=aeXAcwriid0
Here is the U.S. Air Force’s new brand also employing a minimalist [...]

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Presentation Tips

I have been busily preparing for a major presentation to ASRT’s senior leadership team.  We are seeking support and funding for a major expansion of our professional development offerings by building a personalized, customized member educational portal.  This educational portal will house a comprehensive suite of applications including a self-assessment, offerings in multiple delivery vehicles [...]

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4Ps Now the 4Rs

Everyone that has ever had an introductory marketing class has heard of the 4Ps, product, price, place and promotion.  This methodology has served marketers well since developed by Jerome McCarthy in 1960.  The 4Ps places importance on getting your message seen by the potential customer.   
However, many marketing experts including eMarketer are advocating the 4Rs model of [...]

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Social Networking and Control Discussions

A fellow association blogger (Jamie Notter) has been leading an interesting conversation into associations fears of social networking capabilities such as blogs, forums and communities of practice. 
Check out Jamie’s thoughts and user comments in these two posts:
http://www.getmejamienotter.com/getmejamienotter/2008/02/myth-of-control.html
http://www.getmejamienotter.com/getmejamienotter/2008/02/the-myth-of-con.html
Here are a few of the fears I have heard expressed:
Our members do not blog or participate in discussion boards.
We can’t allow [...]

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Podcasting and Vodcasting Strategies

There are many business models that associations are exploring with their podcast and vodcast initiatives.  Below is a discussion of the plusses and minuses for each strategy that I have heard of.
Exposure/Recognition/Branding Strategy-  In this model, you place all of your podcast or vodcast content entirely free and completely accessible through the iTunes store. 
There are [...]

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What Makes Google the Best Employer?

Beyond some of their really cool fringe benefits, like afternoon tea, I think two factors are the biggest contributors.  One, Google’s famous 70/20/10 work schedules.  A total of 70% is spent working on your normal projects.  Another 20% is devoted to related projects.  The remaining 10% is yours to work on anything you want.  A [...]

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Tips from a New CAE

Welcome!  To learn more about this new blog and myself, click here:  http://caeblog.wordpress.com/about/
For my first official post I wanted to cover some tips for prospective CAEs.  I took my CAE credential examination in December 2007 and learned of successfully passing just this last Friday.  Very good news indeed.
Without further delay, my tips:
Join a Study Group- [...]

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