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Archive for March, 2008

Branding

I am part of a branding team at work.  We are developing clean, minimalist, memorable and unified images and ad copy.  One of the team members found this funny video of Microsoft dirtying up Apple’s beautiful iPod brand.  It was very appropriate considering our project.
http://www.youtube.com/watch?v=aeXAcwriid0
Here is the U.S. Air Force’s new brand also employing a minimalist [...]

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Presentation Tips

I have been busily preparing for a major presentation to ASRT’s senior leadership team.  We are seeking support and funding for a major expansion of our professional development offerings by building a personalized, customized member educational portal.  This educational portal will house a comprehensive suite of applications including a self-assessment, offerings in multiple delivery vehicles [...]

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