4Ps Now the 4Rs

Everyone that has ever had an introductory marketing class has heard of the 4Ps, product, price, place and promotion.  This methodology has served marketers well since developed by Jerome McCarthy in 1960.  The 4Ps places importance on getting your message seen by the potential customer.   
However, many marketing experts including eMarketer are advocating the 4Rs model of [...]

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Social Networking and Control Discussions

A fellow association blogger (Jamie Notter) has been leading an interesting conversation into associations fears of social networking capabilities such as blogs, forums and communities of practice. 
Check out Jamie’s thoughts and user comments in these two posts:
http://www.getmejamienotter.com/getmejamienotter/2008/02/myth-of-control.html
http://www.getmejamienotter.com/getmejamienotter/2008/02/the-myth-of-con.html
Here are a few of the fears I have heard expressed:
Our members do not blog or participate in discussion boards.
We can’t allow [...]

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Podcasting and Vodcasting Strategies

There are many business models that associations are exploring with their podcast and vodcast initiatives.  Below is a discussion of the plusses and minuses for each strategy that I have heard of.
Exposure/Recognition/Branding Strategy-  In this model, you place all of your podcast or vodcast content entirely free and completely accessible through the iTunes store. 
There are [...]

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